Lg Background

LG Google TV LG Google TV Executive summary When we chose the LG Google TV we had in mind that this product is a succssesful product which satisfied peoples postulate , and would be a great choice for making a marketing plan. In this marketing plan, we will discuss the following * company Background. * The challenge that LG Company went through to have this product. * Companies SOWT analysis (Strengths , opportunities , weaknesses and threats) * Company Background lifes good or LG company was originally established in 1958 from two Korean companies ( lucky and GoldStar).They produce radios, washing machines , TV , laptops and air conditioners . in 1994 ,GoldStar gained sponsorship from The 3DO Company to make the first 3DO Interactive Multiplayer. In 1995 ,GoldStar was renamed LG electronics of the US. In 2007, LG solar Energy exit LG to supply polyisicon to LG Electronics for more production . in 2008, LG received its solar-panel manufacturing pool. Nowadays LG become an internat ional leader and technology in consumer electronics, TV and smart phones. And its one of the vanadium business units- Home Entertainment ,AC and etc. LG MissionLG mission statements are to become a global digital leader who can make its customers happy and satisfied through the new products. Its explains its goal to be innovate electronics company in the world. Therefore they provide customers with utmost satisfaction through leadership. The fundamental insurance policy of development is to secure product leadership that the customers may have the utmost satisfaction. LG Vision LG electronics set its own vision into mid and long vision afresh to rank among top three electronics ,information, and telecommunication firm in the world people.LGs vision to de sojournr innovative digital products and services that make its customers live better because its slogan is lifes better. LG electronics environmental product policy is to committee provide a better experience for its customers , by change to environmental protection efforts, and offering green values. Value Chain In value chain management is a physical materials needed to produce the flat-screen displays locomote along the value chain so as to lower costs and increase overall efficiency. In value chain analysis is to study the of import rationalizegs in human resources function.In addition, the newest Google TV has been the outsourcing of Human resources especially . in primary value chain activities include which is include primary activity description inbound logistics. The Challenge LG and Google. The best of all worlds Merge the power of Google, the boundless content of the Internet and one of the most innovative TVs ever made, and in a very short announcement , LG told the world that its OLED TV and Ultra Definition TV panels, in 55in and 84in sizes respectively, would be open before the year is through.A much-anticipated Google TV will likewise debut, utilise an updated Magic Motion remote control with integrated QWERTY keyboard. Australian availability for any of these models is uncertain, as is pricing. What is known about the LGs OLED TV is that they are using four pixels rather than the traditional three. with LG claiming reduced power consumption and brighter images due to this setup. Wide viewing angles are claimed to be especially broad due to an LG copyrighted algorithm that the company is calling its Colour Refiner.LG says its OLED TV will have an infinite contrast ratio, that is supposed to allow the TV to display perfectly foreboding(a) blacks and bright whites that is similar to real life colours . TV companies have previously made this claim for less-advanced LED TVs and it has turned out to be not true at any level. LG does tout the motion response rate of its 55in OLED TV, saying it is around 1,000 times faster than an LED or LCD screen, with lightsome and blur-free video the result.LGs OLED TV uses the companys Cinema 3D technology, which uses polar ised light to allow for smooth 3D playback and lighter, cheaper 3D glasses. And that its apparently more thin and appealing to the eyes of the customers. References 1. Study mode, 2013, LG background. online available at http//www. studymode. com/essays/lg=background-298003. html Accessed at March 18, 2013. 2. online available at https//www. facebook. com/LGRomania/app_304815564557 3. Knowledge inn, 2013, LG mission. online available at http//kninn. logspot. com/2011/07/lg-mission. html 4. LG website, 2013, LG vision. online available at http//www. lg. com/global/sustainability/environment/environmental-vision 5. Study mode, 2013, Value chain. online available at http//www. studymode. com/subjects/lg-value-chain-page2. html 6. PC world, 2013, LG shows off OLED, Google TV, Ultra Definition TVs at CES. online available at http//www. goodgearguide. com. au/article/411882/lg_shows_off_oled_google_tv_ultra_definition_tvs_ces_/ Accessed at 20 March 2013