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Failure Analysis Strategy Change EssayMovies have always been a noncurrent time enjoyed by many. As the technology continues to grow, many video stores are going out of employment and digital or online movies are rising in popularity. smash hit Video and Netflix are businesses that have been affected by these changes. blockbuster opened in 1985 with the mission statement of Our corporate mission is to provide our customers with the nigh convenient access to media entertainment, including movie and game entertainment delivered through multiple distribution channels such as our stores, by mail, vending and kiosks, online and at home. We look at smash hit disco biscuits customers a treasure-prices entertainment experience, combining the broad product depth of a specialty retailer with local neighborhood public toilet (Farfan, 2010).Blockbuster go on with the vision statement of At Blockbuster, diversity means valuing differences. Its corporate value that mustiness be c ontinually developed, embraced, and incorporated into the way we do business (Farfan, 2010). Blockbuster operated with more than 7,400 stores worldwide and also operated through 1,600 franchise stores. As technology started to change, customers began streaming movies from the Internet as well as using kiosks, such as Redbox, for movie rentals. Competition became a large factor in Blockbuster and the failing of the federation, but a large part of the failure was overdue to manage changes and misunderstanding of the business as a whole (Dunston, 2014).Blockbuster FailureIn 2006 and 2007, Blockbuster was approached by the CEO of Netflix, Reed Hastings, asking them to seize Netflix. Hastings knew that Netflix had non formulated a plan to stop Blockbuster from stealing their customers, at the rate of a million per year. Blockbuster decided that the fraternity did notneed Netflix because Blockbuster had a stronger and larger growth, but then a change that was never expected happened. A new CEO was named for Blockbuster after a boardroom dispute. The man appointed CEO didnt fully understand the business and what Blockbuster needed in order to bear on above the competition, especially Netflix. The CEO started changing plans for the conjunction and even pulled out the Internet efforts that had been in place for Blockbuster. Within 18 months, 85% of the capital value of the community had been lost within in 2 years, it was completely gone (Dunston, 2014). NetflixNetflix views themselves as freedom of on-demand and the fun of indulgent viewing (Netflix, 2014). Netflix also focuses on the convenience of the no-hassle, online cancellation and offer movies and TV series network. Technology and good leadership is how Netflix became the leader in the industry (Halal, 2010).Netflix executives understood that the emerging technology was rapidly changing the oral communication of movie rentals. CEO, Hastings, developed strategies involving Internet streaming, convenient customer service, and the virtual formation to deliver it cheaply and flawlessly (Halal, 2010). Another part of Netflixs technology dodge was to avoid the burden of having to go to a video store for customers. Customer service is key to a lucky business, so Hastings used a monthly subscription to allow customers to have access to unlimited rentals, including no late fees. Instead of the hassle of renting movies, the focus is providing convenience.With the mission statement and vision of Our substance strategy is to grow our streaming subscription business domestically and globally. We are continually improving the customer experience, with a focus on expanding our streaming content, enhancing our user porthole and extending our streaming service to even more Internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets, shows that the company wants the best for the company as well as their custo mers (Netflix, 2014). NetFlix Organizational TheoriesIn reading many articles online about the success of NETFLIX the two organizational behavior theories that have been seen in this company have been decision-making and system approaches. Netflixs huge decision to become a virtual DVD rental via online instead of going to actual in-store purchases kindred Blockbuster, has set them at the top of the food chain. The technological advances alone for Netflix has change the industry forever, they took the systems approach by understanding the companys input and output fulfil and integrated the drive in developing new adaptive capacities and innovation. Blockbusters organization theory of scientific leadership placed a bulky deal into how the company ran its in store business and how the objectives and decisions were placed within the company. If Blockbuster could focus more on the click feature like how Netflix did, and not dismiss the idea that it would be a revolutionary change i n the industry and within Blockbusters stockholders.Roles of Leadership and ManagementPer Netflix (2014) it has a functional organizational structure, which aims at its functions themselves, rather than by customer segments or regions. They have a CEO Reed Hastings has 6 departments that have managers within them that run it. The organization beyond those 6 managers is not as structured as the top echelon is, they run their departments as they see fit. The CEO has instilled in their managers the management style of Context, not Control (Siegler), implying that very little control is given to employees, rather employees are held responsible for their actions and are expected to work efficiently and independently. Because of this idealists approach to management and how successful the company has been with it, they have found that they have no need to change their management style yet.Organizational value within Netflix has been on promoting the stunning colleagues (Netflix.com, 2014) , and their immensity in a great workplace. They have 9 determine that they show is priority number 1 at Netflix, judgment, impact, curiosity, innovation, courage, passion, honesty and selflessness (Siegler). The basic values that they believe as a company are workplace efficiency, focus on effective over effort, management best practices, retention practices, and large emphasis on a large salary, rather than stock options and bonuses. They believe that thiscreates an environment that promotes productivity, and efficient work environment, which shows in colleague retention and overall happiness at Netflix.Part 2 Leading Organizational ChangeAs the CEO of Blockbuster it is my responsibility to evaluate the organizations structure as well as the berth and political issues within the company. The CEO can be disconnected to what is going on at the operations level of the company if he or she does not put forth the effort to be involved. As the CEO I will be involved in the operatio ns of the company and be a leader employees can look up to. To implement the organizations change I will use a strategy based on John Kotters 8 step plan for change. John Kotters 8 steps are establishing a sense of urgency, forming a powerful guiding coalition, creating a vision, communication the vision, empowering others to act on the vision, planning for and creating short-term wins, consolidating improvements and producing still more changes, institutionalizing new approaches(Mintzberg, Lampel, Quinn 2003).As the CEO of blockbuster I see that technology is changing and we must keep up. If we do not keep up with the technological advances we are doomed to fail. I see the company as a technology company and not just a movie rental company. I do not want Blockbuster to just survive, I want Blockbuster to thrive. Blockbuster will start investing in new internet technologies and streaming services. We will align ourselves with major motion picture studios to ensure that we get the n ewest movies and offer our customers the best services possible. Upper management will actively seek new opportunities and new world markets to expand our services. All employees will be encourage to provide new ideas and mediocrity will not be accepted. Every aspect of the company will be evaluated and our services will provide our customers with the superlative movie streaming value.ReferenceDunston, Dain (2014). When Blockbuster Forgot What Business They Were In. Retrieved from www.daindunston.comFarfan, Barbara (2010). Company Mission Statements Complete List of WorldsLargest Retail Missions. Retrieved from www.retailindustry.about.comHalal, Bill (2010). How Netflix Beat Blockbuster An Exemplar of Emerging Technologies. Retrieved from www.billhalal.comMintzberg, H., Lampel, J., Quinn, J. B. (2003). The Strategy Process Concepts, Contexts, Cases (4th ed.). Upper Saddle River, NJ Prentice HallNetflix Long Term View (2014). Retrieved from http//ir.netflix.comNetflix Capstone an d Final repute (2014). Retrieved on January 7, 2014. http//mgmtclarity.files.wordpress.com/2010/04/capstone_final_report.pdf